Kanye West Trademarks Phrase ‘West Day Ever’ For Upcoming Clothing & Shoe Line

Kanye West

Kanye West Trademarks Phrase ‘West Day Ever’ For Upcoming Clothing & Shoe Line

Rapper and businessman Kanye West has reportedly trademarked the phrase ‘West Day Ever’ after announcing his partnership with Gap last month.

Kanye West is said to have registered the phrase to be used on clothes, shoes, and other apparel. Kanye signed the 10 year deal with Gap and the clothing line will be called YeezyGap, with an expected launch in early 2021.

The trademark news comes as it’s been revealed that Kanye West has missed key deadlines for his sudden presidential bid. He garnered mixed reviews when he announced that he would run for President of the United States in 2020. He shared the announcement on Twitter writing:

“We must now realize the promise of America by trusting God, unifying our vision and building our future. I am running for president of the United States ! #2020VISION”

According to recent reports, it may be too late for the rapper to enter the presidential race.

Reports say it is too late for him to file as an independent candidate in four states, and it doesn’t appear that he has registered with the Federal Election Committee either.


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According to a Ballotpedia list of state deadlinesWest has missed the deadline to register as an independent presidential candidate in several states including North Carolina, Texas, New Mexico and Indiana.

Reportedly, while West could run in these states as a write-in candidate, rules for write-in candidates vary from state to state and often do not count: A 2016 Washington Post report said that states often opted to tally the votes for all write-in candidates in an “other” category.

While his friend and CEO of Tesla, Elon Musk and Kanye West’s super famous wife, Kim Kardashian West shared their support of the rapper, there has been no follow up from Kanye as to his sincerity to run for President.

What are your thoughts on Kanye West trademarking ‘West Day Ever’? Tell us your thoughts in the comments below.

Authored by: Chelsea Adjalla