Nike Sues MSCHF Over Lil Nas X Satan Shoes
Nike is taking legal action against Lil Nas X’s limited edition satanic-themed Air Max 97 shoes. According to reports, the controversial sneaker weren’t authorized by Nike and a lawsuit has been filed in New York federal court. Specifically, Nike is suing MSCHF Product Studio, the company the rapper partnered with to launch the sneakers, for trademark infringement and dilution and unfair competition. Part of the complaint reads,
“The material alterations include at least referring to the shoe as the Satan Shoe, adding red ink and human blood to the midsole, adding red embroidered satanic-themed detailing, adding a bronze pentagram to the laces, and adding a new sock liner. There is already evidence of significant confusion and dilution occurring in the marketplace, including calls to boycott Nike in response to the launch of MSCHF’s Satan Shoes based on the mistaken belief that Nike has authorized or approved this product.”
Nike is reportedly seeking compensatory, statutory and punitive damages, plus disgorgement of profits in an amount to be determined and is asking the court to order that the shoes and all marketing materials be turned over to Nike for destruction.
Lil Nas X appears to have responded on social media.
me at nike headquarters tomorrow pic.twitter.com/iAAdjc8Ele
— nope ? (@LilNasX) March 29, 2021
What are your thoughts about this lawsuit? Let us know in the comments.