Kanye West Files Trademark To Open ‘YZYSPLY’ Retail Stores

Kanye West

Kanye West Files Trademark To Open ‘YZYSPLY’ Retail Stores

It looks like Kanye West has a new business venture on the horizon!

According to reports, the 44-year-old rapper and his legal team recently filed to trademark ‘YZYSPLY’ retail stores, online ordering services, and online retail store services. Fans might already be familiar with Yeezy Supply– a website Kanye West has used to sell limited-release shoes or clothing over the past few years– but now it appears the new trademark will be the launch of something much bigger, possibly brick-and-mortar stores.

kanye west

Reportedly, the trademark filing includes several clothing items such as shirts, socks, hats, visors, tennis wear, and even g-strings in addition to accessories like headwear and footwear. This new trademark seems very fitting for Kanye West, being that the “Flashing Lights” rapper has had a very successful partnership with sportswear giant Adidas since launching his Yeezy sneaker line in 2015.

In 2020, Kanye signed a 10-year contract with American clothing giant The Gap and they have since done limited clothing drops, with one including a collaboration with Balenciaga that was released in February.

The musical genius turned entrepreneur is showing no signs of slowing down. As previously reported, Kanye West revealed that he is now stepping into the motor industry! The “Praise God” rapper took to social media last week to introduce a “Donda Concept Foam Vehicle” that might go into production with Tesla. “Donda” is the name of Kanye West’s late mother and is also the name of his 10th and 11th studio albums. During the “Donda” car reveal it was also announced that Steven Smith has been appointed head of industrial design for the project. The statement shared that Steven Smith has,

“37 years of experience in sporting goods, footwear, military electronics, and apparel design.”

The description for “Donda’s Concept Foam” car reads:

 “Donda Foam Vehicle, Conceptualized, Designed, Manufactured in the United States, Amen.”

Donda Concept Foam Vehicle

While the details on ‘YZYSPLY’ are still unclear, some speculate this could become a one-stop shopping location where fans of the rapper could buy all things Kanye, from clothes, shoes, and much more.

What are your thoughts? Let us know in the comments below!

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