Ciara Announces Launch Of New Skincare Line, OAM Skin


Ciara Announces The Launch Of New Skincare Line, OAM Skin

Ciara has taken on a new venture within the beauty space!

On Monday (August 29), the “Body Party” singer took to Instagram to announce she’s launching her own skincare brand, which drops online in September. Ciara will officially step into the makeup and skincare market with her new company OAM, an acronym she created for the phrase “on a mission.” The professional singer/dancer revealed the exciting news to her 30-plus millions of Instagram followers and wrote,

“You’ve been asking… and here it is. Meet my secret sauce.”


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Reportedly, the singer/song-writer worked with a team of board-certified dermatologists to test the products on 96 women of various skin tones since the products are created for all skin types.


According to the 36-year-old entertainer, the debut skincare line will feature five clinical-level products — the Vitamin C Hydrating Cleanser, the Vitamin C Brightening Pads, the 20% Vitamin C Brightening Serum, the Vitamin C Eye Revitalizer, and the Vitamin C Radiance Moisturizer.

OAM Skin

While speaking on the benefits of the vitamin C-infused products in the collection, Ciara said,

“It helps to protect. It helps to correct. It helps to prevent. You need that vitamin C to give you that glowing skin that we’re always looking for.

The “Level Up” singer expressed her excitement for the launch and shared,

“I had a vision for things that were important to me to check off on my dream list of things to accomplish. This was one of them.”


Prices reportedly range between $28-$62 and will be available on the brand’s site on September 15.

Are you looking forward to Ciara’s upcoming skincare line? Comment below and let us know!

[Sources: 1, 2]

Authored by: Ariel Whitely