Kourtney Kardashian Opens Up About The Backlash She Received Over Collaboration W/ Fast Fashion Company Boohoo: I Went Back & Forth About Doing This Collection
Kourtney Kardashian has addressed the backlash over her newly appointed role as “sustainability ambassador” with fast fashion brand Boohoo.
On Tuesday (September 13), reality TV star Kourtney Kardashian reportedly took to social media to speak on the criticism she received and explained why she knew her Boohoo collaboration “would get backlash.” The 43-year-old media personality was recently called out for working with the fast fashion company.
Kourtney Kardashian addressed the backlash and confronted her own skepticism about the collaboration in a lengthy Instagram post. She wrote,
“I went back and forth about doing this collection with @boohoo because the first thing I think about when I hear the words ‘fast fashion’ is that it’s bad for our planet. Boohoo approached me to be a sustainability ambassador, and though I knew it would get backlash because the two just don’t go hand in hand, I thought about the fact that fast fashion, or the fashion industry in general, isn’t going anywhere. I thought about the attention this collaboration would bring to people who may otherwise have no idea about the impacts of fast fashion on our planet.”
“I thought about how pushing Boohoo to make some initial changes and then holding them accountable to larger change would be impactful. It’s definitely making some noise which is exactly what I was hoping for. I certainly don’t have all the answers, but for someone who has done a fast fashion line collaboration in the past, which didn’t get backlash because I was not calling attention to trying to make better changes, I feel proud about doing it with intention and purpose. I invite any experts who have ideas, suggestions (I have already seen some of you and will absolutely be reaching out to talk and learn more) to reach out.”
“I want to help and from my experience so far working with the team I work with at Boohoo, they do too. I will be elaborating on their changes, how we’ve made this line more sustainable, and what I’ve learned we as consumers can do to help… all to come!!”
According to reports, the collaboration was announced on September 6 and the comments under the brand’s post were immediately met with backlash, confusion, and irritation. Consumers and activists found the collaboration to be inauthentic, as many pointed out the difference between a fast fashion brand and sustainability.
Reportedly, Kardashian will be releasing two capsule collections with the brand as a sustainability ambassador. The first drop was revealed on September 13.
The pieces will reportedly range between $6 and $100, including 41 pieces made with recycled polyester and cotton, as well as two vintage biker jackets in collaboration with Glass Onion, a wholesale vintage company.
Reports state that Boohoo was ranked as one of the least sustainable fashion brands in the UK by the Environmental Audit Committee (EAC) in 2019. The brand has since made steps toward addressing concerns surrounding labor conditions and sustainability. In addition to the capsule collections, Boohoo is also launching a series, hosted by Kardashian, who will speak with sustainability experts about sustainability in the fashion industry.
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