Kim Kardashian’s SKIMS Becomes The Official Underwear Partner Of The NBA
Kim Kardashian continues to grow her brand!
News broke today (Oct. 30) that Kim Kardashian’s clothing brand SKIMS is now the official underwear partner of the NBA. In an Instagram post shared to her 364 million followers, Kim Kardashian wrote,
“Introducing the SKIMS and NBA partnership. @SKIMS is now the Official Underwear Partner of the @NBA, @WNBA and @Usabasketball”
Kim also released a statement about her latest partnership and reportedly said,
“I am incredibly proud of SKIMS partnership with the NBA, as it is a reflection of SKIMS growing influence on culture. Together, SKIMS and the NBA will connect people of all backgrounds through fashion, sport, and talent, and I look forward to seeing the partnership thrive.”
NBA Commissioner Adam Silver also spoke on the deal and said,
“SKIMS has quickly become one of our most culturally-influential brands. We look forward to bringing NBA fans and SKIMS users unique experiences, new offerings and premium products through our partnership.”
“Together, SKIMS, the NBA, WNBA and USA Basketball will leverage the power of basketball to generate excitement and demand, by showing up in unexpected ways. Fans will see the partnership come to life at future marquee events, including NBA All-Star and the NBA In-Season Tournament.”
It may come as no surprise that Kim was able to cross over into the basketball world with SKIMS due to the popularity of the line. As previously reported, SKIMS Mens launched on October 26 and reportedly reached over 25,000 orders within the first 5 minutes of its release, making history as the company’s largest day of sales.
In July, it was reported that the shapewear and apparel business was valued at $4 billion. In addition to the NBA, SKIMS has inked deals with other companies and organizations including Fendi and the United States Olympic teams for the 2020 Summer Olympics and Paralympics in Tokyo, and the 2022 Beijing Winter Olympics.
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