Byron Allen’s $10 Billion Lawsuit Against McDonald’s Can Proceed to Trial, Federal Judge Says

Byron Allen

Byron Allen’s $10 Billion Lawsuit Against McDonald’s Can Proceed to Trial, Federal Judge Says

Media mogul Byron Allen will have his day in court against McDonald’s.

As reported, in 2021 Byron Allen filed a $10 billion lawsuit (yes, you read that amount correctly) against fast food giant McDonald’s for allegedly discriminating against him by refusing to advertise on any of his television networks. Byron Allen‘s media company, Allen Media Group, owns multiple television networks, with the most notable probably being The Weather Channel.

He also called the food chain out for reportedly giving about 0.3% of its $1.6 billion annual TV advertising budget to African-American-owned media companies. Well, United States District Judge Fernando M. Olguin has decided Allen’s claims would be addressed by a jury. Olguin said in a 25-page order,

“At a minimum, this is the type of case where the ‘trial court is permitted, in its discretion, to deny even a well-supported motion for summary judgment, if it believes the case will benefit from a full hearing.'”

 

View this post on Instagram

 

A post shared by the Jasmine BRAND (@thejasminebrand)

Addressing the lawsuit, Allen said in a statement,

“We have overwhelming evidence against McDonald’s — who has been sued by its Black executives, Black franchisees, and their global head of security — for racial discrimination. It is time for the McDonald’s Board of Directors, stockholders, and civil rights organizations nationwide to call for the resignation of CEO Chris Kempczinski, who was caught sending racist text messages about Black and Hispanic people.”

However, a spokesperson for McDonald’s said the restaurant chain is “prepared to show that this case is utterly baseless.”

Thoughts? Tell us in the comments below! 

[VIA]