It’s about that time again! For the seventh year in a row, Ford has joined forces with popular radio personality Tom Joyner. Specifically, the company is using their brand to support the 2013 Tom Joyner Fantastic Voyage, as part of Ford’s relationship with the Tom Joyner Foundation (which supports Historically Black Colleges and Universities). The ‘party with a purpose’ event goes down this weekend with the 2013 Ford Fusion cruising the Caribbean Islands (via the Fantastic Fusion Giveaway’). This year, Ford will give one of the newly designed Ford Fusions to one listener of the Tom Joyner Morning Show or cruise attendee (*raises hand* am I eligible!). Shawn Thompson, Ford manager, Multicultural Marketing, explained:
“We are very excited to once again be a part of an event that supports higher education within the community. Our ongoing involvement in this cruise allows us to continue to ‘Go Further’ when it comes to not only our products, but also as it relates to our commitment to educational attainment within the community.”
The cruise will set sail from Miami on Sunday, April 7, and make stops in San Juan, Puerto Rico and Nassau, Bahamas. This year’s performers include Snoop Dogg; Earth, Wind & Fire; and Oscar winner Jamie Foxx with the Fantastic Voyage White Party on the beach. Also confirmed are Ludacris, Maze featuring Frankie Beverly, and The O’Jays.