15
Nov
2013

[WATCH] Rihanna Releases ‘What Now’ Video

Written by thejasminebrand in Blog
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Her typical sex appeal takes a back seat in Rihanna’s new video, ‘What Now‘.
rihanna-what now video-b-the jasmine brand

Featured on her album Unapologetic, a frustrated Rihanna contemplates the lyrics to her song:

Whatever it is, it feels like it’s laughing at me // Through the glass of a two-sided mirror // Whatever it is, it’s just laughing at me // And I just wanna scream // What now, I just can’t figure it out // What now, I guess // I’ll just wait it out, wait it out// What now, what now

Directed by Darren Craig, Jeff Nicholas and Jonathan Craven of The Uprising Creative, the visuals are pretty straight-forward and show a more vulnerable side of the 24-year-old. Emotion, anger and confusion set the tone. Check it out.

One Comment to “[WATCH] Rihanna Releases ‘What Now’ Video”

  1. Cityboy says:

    Demonic video!! Music not all that. N-E-X-T…

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