Beyoncé and Momma Tina Knowles are launching a line of temporary tatto kits under the House of Deréon. They have teamed up with airbrush makeup firm Temptu to create a limited edition/ collection of temporary tatts.
The waterproof designs will include Deréon’s signature fleur icon, rocker bolts and chains, jewel baubles and spider designs and will last for two to five days.
Behind the scenes footage of the photo shoot after the skip.
The basic kits contain eight temporary tattoo transfer sheets with two each of the four designs; 10 tattoo application pads and one of three kit designs, each featuring a different image of Beyoncé, shot for the fall/winter Deréon ad campaign. The deluxe edition includes everything in the basic kit, as well as a signed photo of Beyoncé and a chance to win a trip to New York for a photo shoot.
Where does one get a Bey tatt? Glad you asked! The line will be available at Sephora stores in the U.S. and Canada, sephora.com, temptu.com and dereon.com. The deluxe edition, $34 and limited to 500 pieces, will be available only on temptu.com and dereon.com. A waiting list is being taken at dereon.temptu.com. Industry sources estimate the line could do upward of $200,000 at wholesale.
More info here.