[WATCH] Jay-Z Continues Unorthodox Marketing, Perform 6 Hours Straight In Art Gallery, Snags Taraji P. Henson

Jay-Z continues to show us what he means by #NewRules. One day after releasing his 12th solo studio album, ‘Magna Carta Holy Grail’, the Brooklyn native continues to promote his project using new marketing strategies.

Wednesday afternoon, Jay took his talents to Pace Gallery, in NYC, doing a live performance. So what’s all the fuss about? Reportedly, he performed ‘Picasso Baby’ for a total of SIX hours, live, with a few lucky fans. He incorporated some ‘live artists’ like Marina Abramovic and actress Taraji P. Henson, all which will be featured in what we’re told is a video for the song. Anywho, check out the photos and footage of his performance.

Check back later for more details!