[EXCLUSIVE] Halle Berry’s Assistant, Publicist & Managers To Be Grilled On How Much Swag She Takes
Berry, who is starring in the upcoming sci-fi Extant, also is to produce all agreements where a donation was made to a charity in exchange for Plaintiff providing promotional, marketing or advertising-related services to the company/brand making the charitable donation.
Further, she has to hand over all docs which explain
(1) whether Plaintiff wears merchandise gifted to her before giving it away to charity; and (2) Plaintiff’s understanding of the level of likelihood of her being photographed when outside her house.
The court then notes that,
To prove that Defendants violated her right of publicity, Plaintiff must prove that her likeness was used without her consent. However, if Plaintiff has a history of accepting merchandise from individuals whom she knows are employed by marketing agencies, for example, it is likely that Plaintiff consented to the use of her image when she accepted the subject watch.
The case stems from the fact that Berry had accepted the watch the company sent her and included her in the advertisements due to her accepting of the product — potentially, this situation may change how celebrities received free product ‘swag’. Read the exclusive court documents.
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