Kim Kardashian Didn’t Realize Kimono Would Cause So Much Controversy ‘I Can’t Believe We Didn’t Think Of This’

Kim Kardashian

Kim Kardashian Didn’t Realize Kimono Would Cause So Much Controversy ‘I Can’t Believe We Didn’t Think Of This’

Kim Kardashian is opening up even more about the backlash she received after announcing the name of her new shapewear line, Kimono.. and it’s safe to say she didn’t see it coming. Kardashian, who was accused of misappropriation of the Japanese culture with Kimono, said she and her team didn’t realize the issue it would spark.

“You would think we would have obviously thought it through a little bit deeper. I’m the first person to say, ‘Okay, of course, I can’t believe we didn’t think of this.’ I obviously had really innocent intentions. But, let’s listen. And  I want to really listen. And I want to really take it all in.”

She added that her husband Kanye West was actually in Japan when everything went down.

Kim Kardashian Kanye West

 “It’s a place that we love and go to. I have such respect.”

She went on to say she’s fully aware of other companies that have the name Kimono in their name.

“There might be more eyes on me and my brand. And so I have to tune it out and really learn and really grow and have to realize that maybe there is a different standard. Do I feel held to a higher standard? I’ll take responsibility for that and do the right thing.”

Kardashian revealed last week that she would be changing the name of the shapewear line. She reiterated that in her new statement and said,

 “I am always listening, learning and growing – I so appreciate the passion and varied perspectives that people bring to me. When I announced the name of my shapewear line, I did so with the best intentions in mind. My brands and products are built with inclusivity and diversity at their core and after careful thought and consideration, I will be launching my Solutionwear brand under a new name. I will be in touch soon. Thank you for your understanding and support always.”

Kim Kardashian

She said they’re still “figuring out” the new name.

The shapewear line will feature bodysuits, waist trainers, bikini briefs, bras, thongs, and leggings. Prices will start at $22 and go up to $98. The sizes will range from XXS to 4XL with multiple colors.

Kardashian started to receive the backlash after she announced the launch earlier this month.

She released an initial statement and said,

“Filing a trademark is a source identifier that will allow me to use the word for my shapewear and intimates line but does not preclude or restrict anyone, in this instance, from making kimonos or using the word kimono in reference to the traditional garment. I understand and have deep respect for the significance of the kimono in Japanese culture.”

Do you think Kim should change the name of her company?


Authored by: Char Patterson