Beyonce Takes Over Instagram With Ivy Park Boxes, Look Book

Beyonce Takes Over Instagram With Ivy Park Boxes, Look Book

The Beyhive is heading to the gym…starting tomorrow! Beyonce‘s long-anticipated athleisure collaboration with Adidas, Ivy Park, – is set to release worldwide tomorrow, January 18th.

https://www.instagram.com/p/B7Fe4NXHYyQ/?utm_source=ig_web_copy_link

And today )Jan. 17) she single-handedly took over Instagram, giving front and back peeks at each sneaker and clothing item.

In a genius marketing move, Beyonce and her Parkwood Entertainment team have sent out PR boxes full of the entire Ivy Park collection. The boxes are a hand-delivered rolling closet with each piece covered on its own hanger.

https://www.instagram.com/p/B7L0VugHMLc/?utm_source=ig_web_copy_link

Queen Bey generously gifted the line to super excited celebrities such as Reese Witherspoon, Yara Shahidi, Cardi B, and LaLa Anthony.

https://twitter.com/ReeseW/status/1217593864803872768?s=20

.@YaraShahidi received a special package from Beyoncé and @adidas. ?#adidasxIVYPARK pic.twitter.com/qWXCH01vCU

— BEYONCÉ LEGION ? (@BeyLegion) January 11, 2020

.@Lavernecox hilariously shows off the "parachute" from the #adidasxIVYPARK collection. ? pic.twitter.com/ZG0FHYleZs

— BEYONCÉ LEGION ? (@BeyLegion) January 12, 2020

https://twitter.com/beyjayslay/status/1216971859498897409?s=20

And, of course, Beyonce couldn’t forget to shower her Destiny’s Child bandmates – Kelly Rowland and Michelle Williams – with their own Ivy Park drip.

.@RealMichelleW celebrating her #adidasxIVYPARK box. ? pic.twitter.com/Btp6DV4zM5

— BEYONCÉ LEGION ? (@BeyLegion) January 16, 2020

But, the real star of this roll-out has been Beyonce’s fabulous 61-year-old mother, Tina Knowles-Lawson. Good looks run in their family!

Are you copping Beyonce’s Ivy Park x Adidas line?

Written by Miata Shanay