Beyonce Takes Over Instagram With Ivy Park Boxes, Look Book

Beyonce Takes Over Instagram With Ivy Park Boxes, Look Book

The Beyhive is heading to the gym…starting tomorrow! Beyonce‘s long-anticipated athleisure collaboration with Adidas, Ivy Park, – is set to release worldwide tomorrow, January 18th.

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IVY PARK January 18

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And today )Jan. 17) she single-handedly took over Instagram, giving front and back peeks at each sneaker and clothing item.

In a genius marketing move, Beyonce and her Parkwood Entertainment team have sent out PR boxes full of the entire Ivy Park collection. The boxes are a hand-delivered rolling closet with each piece covered on its own hanger.

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adidas x IVY PARK unboxing

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Queen Bey generously gifted the line to super excited celebrities such as Reese Witherspoon, Yara Shahidi, Cardi B, and LaLa Anthony.

And, of course, Beyonce couldn’t forget to shower her Destiny’s Child bandmates – Kelly Rowland and Michelle Williams – with their own Ivy Park drip.

But, the real star of this roll-out has been Beyonce’s fabulous 61-year-old mother, Tina Knowles-Lawson. Good looks run in their family!

Are you copping Beyonce’s Ivy Park x Adidas line?

Written by Miata Shanay

Authored by: Miata Shanay