Khloe Kardashian’s Good American Company Under Fire After Revealing 15% Of Its Employees Are Black

June 11, 2020 by Sincerely Liz in Reality TV with 0 Comments

Khloe Kardashian

Khloe Kardashian’s Good American Company Under Fire After Revealing 15% Of Its Employees Are Black

Khloe Kardashian and Good American co-founder Emma Grede are receiving backlash after their company said that 15 percent of its employees are black. However, many were unaware that Emma Grede, who is also an ambassador for the non-profit female war survivors organization Women for Women International, is an accomplished black woman from London.

Emma Grede

In a post shared on the Instagram pages of both Good American and Emma Grede, the company aimed to respond to an action call from Uoma Beauty’s founder Sharon Chuter, a Nigerian-Australian woman, who is calling on companies around the globe to truly become more inclusive in their employees and leadership through the Pull Up Or Shut Up campaign. Two slides are included in the post and the first indicates Good American’s agreement with the need for more diversity:

At Good American, we are responding to #pulluporshutup, a call to action by @heysharonc the founder of @uomabeauty.

Diversity and inclusion has always been at our core, and we see this as an opportunity to highlight the consistent and constant work our brand has done to ensure our mission is felt at all levels of the company.

The second slide, however, is what has some questioning the company’s diversity when it comes to African-Americans. The slide shows that 52 percent of the company’s employees are white, other employees of color (POC, or persons/people of color) are 32 percent, and black employees make up 15 percent.

Good American‘s percentage of African-American employees is 2 percent higher than that of Khloe Kardashian‘s younger sister’s company Kylie Cosmetics. Kylie Jenner, CEO of Kylie Cosmetics, recently shared her company’s diversity numbers in response to #pulluporshutup wherein says 100 percent of the employees are female-identifying but 13 percent are African-American:

Some are here for the diversity numbers that Good American has reported but there are some who are not impressed. Check out some of the responses to Good American‘s and Emma Grede‘s posts: