Beyonce Wins Court Battle Against Wedding Planner For ‘Blue Ivy Carter’ Trademark

Beyonce and Blue Ivy

Beyonce Wins Court Battle Against Wedding Planner For ‘Blue Ivy Carter’ Trademark

Singer Beyonce recently won her trademark battle with a wedding planner over the name Blue Ivy according to reports. The Trademark Trial and Appeal Board (TTAB) sided with the Beyonce after a Massachusetts wedding planner attempted to block her attempt to secure the intellectual property rights for Blue Ivy Carter’s name.

Veronica Morales, the wedding planner, owns a business called Blue Ivy Events, which was founded before Blue Ivy Carter’s birth in 2012. Veronica filed a “notice of opposition,” claiming that the similarity of the names would create confusion between the company and the 8 year old.

Since Blue was born, Beyonce and Jay-Z have been trying to get their daughter’s name trademarked for everything, including books, shampoos, video games, and more. Veronica fired back saying that the couple had no intention of creating products under these trademarks, but wanted to prevent others from using the name. She even cited an interview Jay-Z did in 2013 where he seemed to mention the need for trademarks. In a 2013 interview with Vanity Fair, the rapper stated,

People wanted to make products based on our child’s name, and you don’t want anybody trying to benefit off your baby’s name. It wasn’t for us to do anything; as you see, we haven’t done anything. First of all, it’s a child, and it bothers me when there’s no [boundaries]. I come from the streets, and even in the most atrocious s**t we were doing, we had lines: no kids, no mothers— there was respect there. But [now] there’s no boundaries. For somebody to say, This person had a kid—I’m gonna make a f***in’ stroller with that kid’s name. It’s, like, where’s the humanity?”

Blue Ivy Carter, Beyonce


Beyonce’s
lawyers fired back at the wedding planner stating that it was unlikely that anyone would confuse,

“a boutique wedding event planning business and Blue Ivy Carter, the daughter of two of the most famous performers in the world.” 

The TTAB sided with the singer and Jay-Z by calling Veronica’s block an “unnecessary and a waste of time” and that there was,





 “no evidence suggesting they are related in a manner that would give rise to the mistaken belief that they emanate from the same source.”

The TTAB also decided not to use the music mogul’s Vanity Fair comments for their decision and called it hearsay within hearsay.

While the trademark battle was occurring with her parents and the wedding planner, Blue Ivy was doing her part to make sure that everyone washed their hands during the coronavirus pandemic. The 8 year old made a PSA to the world about the importance of washing your hands to fight off the COVID-19 virus. Tina Lawson, Blue Ivy’s grandmother shared the video on Instagram.

Blue Ivy starts the video explaining her experiment:





“Hey, ya’ll, since we’re stuck at home, I have this little DIY experiment that you can do at home, too,” “…So, I have this mixture of a lot of different types of soap inside of this, and this is the coronavirus or any virus, it’s actually just pepper.”

Blue Ivy uses a bowl of water mixed with pepper to represent the coronavirus. Next, she dips her finger in soap and then dips her finger in the water. This causes the pepper to quickly move away from her finger:

“This is why it’s very important to wash your hands. If you wash your hands, your hands will stay clean, but if you keep your hands dirty, you might get sick”

This experiment is called The Water Surface Tension Experiment and has been regaining popularity online with videos of teachers and parents teaching children the importance of washing their hands, especially during the coronavirus pandemic.

What are your thoughts on Beyonce winning the trademark battle with the wedding planner? Share your thoughts in the comments below.





Authored by: Chelsea Adjalla