Master P Introduces New Line Of Pancake Mix & Rice As Alternative To Aunt Jemima & Uncle Ben’s
Mogul Master P wants you to get familiar with his new line of food products under the “Uncle P’s Louisiana Seasoned” umbrella. Years ago, Master P co-founded Rap Snacks which featured chips and popcorn flavors, with the likes of some of your favorite rappers on the front of the bags, including Cardi B, Meek Mill, Lil Yachty, and Fabolous.
With PepsiCo recently announcing that they were retiring the Aunt Jemima syrup, and pancake mix brand, Uncle Ben’s rice followed suit for a redesign, both after coming under fire for their racial stereotypes. Master P has always stressed the importance of being Black-owned and is setting an example with the launch of his new food products.
His new line of products includes rice, pancake mix, syrup, and oatmeal, with a portion of the profits going to serving Black communities.
“If they made billions of dollars off Aunt Jemima and Uncle Ben’s, imagine how much we’ll make to give back to our own community. It’ll be us helping us without having to wait for the government. We can actually change the world.”
He made the announcement on Instagram,
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The entrepreneur told CNN that he had always assumed brands like Aunt Jemima and Uncle Ben's were Black-owned. It wasn't until recently, when some brands began to be phased out for perpetuating harmful racial stereotypes, that he learned about their problematic histories — and decided to do something about it. His new line of "Uncle P's Louisiana Seasoned" food products includes rice, beans, grits, pancake mix, syrup and oatmeal. A portion of the profits will go towards educating inner city kids and assisting elderly people in Black communities across the United States. "When you look at Aunt Jemima and Uncle Ben, a lot of those products are mockeries of African-American people and couldn't even feed our communities. With Uncle P, the more we make, the more we give. When you doing right, blessings keep coming! No idea is a whack idea. Get you some product @askfly1
It was previously reported that after 130 years, Quaker Oats is getting rid of the Aunt Jemima brand of syrup and pancake mix, and the brand will get a new name and image. Quaker Oats announced Wednesday, (June 17) that the company recognizes that
“Aunt Jemima’s origins are based on a racial stereotype.”
The Aunt Jemima character was first manifested by Nancy Green, a Black woman who was formerly enslaved and became the face of the product in 1890.
The company is reportedly working to “update the brand to be appropriate and respectful.”
Check out more of Master P’s products below.
What are your thoughts on Master P’s new line? Let us know in the comments!