EXCLUSIVE: Reality TV Star & DanceHall Artist Spice Launches New Athleisure Line
Spice wearing a piece from her clothing line, Graci Noir
EXCLUSIVE: Reality TV Star Spice Talks New Athleisure Line
Reality TV star/Dancehall artist Spice is starting a new venture! The 38-year old ‘Queen of Dancehall’ exclusively told theJasmineBRAND about her new clothing line, ‘Graci Nior’. Spice talked about the type of attire that would be included in her line and explained the meaning behind the name of her new business.
“It’s athleisure wear, comfortable is me. I like dressing comfortable. I’m always on the go, always in the airport, I can just grab a tracksuit and go. Or a legging set, or a t-shirt or something comfortable. So that’s really why I stuck with that type of wear.”
Spice wearing a piece from her clothing line, Graci Noir
Spice continued,
Graci Nior. My real name is Grace, I just changed the ‘e’ to ‘i’ because the word Graci means thankful and I’m so thankful for my journey and where I came from and everything. So I use Graci from my real name. The word Nior is a french word that means black and you know I’m an advocate for black people so it just makes sense. Because everybody knows me, I’m all for black. Black power, black women’s empowerment, everything, all black. So that’s where I infused the two name Graci Nior, and thats how I came up with that name.”
EXCLUSIVE: Reality Star/DanceHall Artist Spice Talks New Athleisure Line @spiceofficial pic.twitter.com/cKwENKf485
— theJasmineBRAND (@thejasminebrand) December 6, 2020
The photo shoot of the Fall 2020 collection can be found here. What are your thoughts on Spice’s new clothing line? Let us know in the comments below.
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Love that she’s staying hands-on with the whole brand story, from the name meaning down to the actual fit of the pieces. I do freelance work helping small clothing lines put together their lookbooks, and one thing that trips up a lot of new brands is turning a scattered folder of product photos and specs into something a retail buyer can actually flip through. I’ve been using Booklet AI (https://bookletai.org/tools/pdf-to-booklet.html) to turn those PDFs into a clean printable booklet — makes a much better first impression than emailing a pile of loose files.