Timbaland & Swizz Beatz’s Verzuz Partners With Peloton

Timbaland and Swizz Beatz

Timbaland & Swizz Beatz’s Verzuz Partners With Peloton

Verzuz has another partnership under its belt!

Just weeks after it was announced that the virtual music battle inked a deal with Triller network, Verzuz and home fitness company Peloton have rolled out a joint venture.

They announced the news Monday (March 29th).

Timbaland said in a clip,

“When you look at Verzuz and Peloton, you’d be like, ‘Oh snap!’ It just sounds right.”

Swizz Beatz, who co-founded Verzuz with Timbaland amid the nationwide quarantine last April  added,

 “I feel like the parallel lines with Verzuz and Peloton are the same. You’re in the zone. Your energy is there. Everybody’s in the VIP, the same seats, at the show.”

 

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While live shows aren’t included in the partnership, those who subscribe to Peloton will have access to music playlists from Verzuz battles.

Earlier this month, Triller acquired Verzuz, giving ownership to all 43 artists who have participated in the past. Swizz Beatz told Billboard, 

“I don’t think there’s another company in the world that would let us bring in 43 artists-friends to participate in ownership of a company that’s valued at over a billion plus dollars. They came very strong and also with many creatives that are owners in the company already. That was a sign for us of being a perfect fit — and very disruptive.”

He added that the best part about the deal was

“hearing everybody being so floored about having shares in the company and feeling like they belong. That’s the real currency. It’s going to take the creative to save the creative.”

Artists who have participated so far include Ashanti & Keshia Cole, Jeezy & Gucci, Babyface & Teddy Riley, Monica & Brandy, and Too Short & E-40.

What are your thoughts on Verzuz’s partnership with Peloton? Comment and let us know.

 

Authored by: Char Patterson