21 Savage Talks Owning His Masters And Says ‘It’s Not Just About Ownership But Sometimes To Build And Sell’
Shéyaa Bin Abraham-Joseph, better known as 21 Savage, 28, recently stopped by Million Dollaz Worth of Game podcast and dished on learning the game and owning his masters.
During his appearance, 21 Savage , talked about how owning his masters has impacted his earrings. When asked if he would have stayed independent artist, he said,
“I signed late though. I already had plaques and s***. I had a platinum album before I signed my deal. I own my masters right now. Every song you ever heard. I got a 70/30 split with my label. I get 70, they get 30. I own all my masters.”
“My deal ain’t no deal where I’m like d***, I wish I was independent. I make more money off my album sales than I do off touring. A lot of rappers, most of their money comes from touring. I make more money off my music and album sales.”
The Zone Six Atlanta rapper is a part of larger group of artist who are learning the importance of ownership, especially as it relates to their music, in having a long career.
While discussing how he came to this understanding he said,
“We learned from all the OGs who f***** up.”
He continued saying,
“My whole crew, we just saw interviews watching n***** speak on how they can’t get their music in this movie cause somebody else owns it. Or watching n***** jump the gun and sign a deal for two-hundred-thousand cause they ain’t have enough leverage. So I waited until I had enough leverage to go in and say, ‘I want this much money for this album, I’m giving you this much, and I’m keeping this much.”
But for the right price, 21 is open to selling. On if he would consider selling his masters one day, 21 Savage said,
“I don’t know, I really wouldn’t. It’s like some s*** you pass down for generations type s*** but then again if a motha****** come and say, ‘hey 21, I got a billion for your masters, then a mother***** gone right now.”
“The s*** ain’t always about ownership sometimes. Most of the time its about building some s*** up and selling it. I mean we always preach ownership cause, we feel like ownership, ownership, ownership.”
The 28-year-old rapper signed to L.A. Reid in 2017 and reportedly retained ownership of his masters. His cousin Nudy, an artist who was also present during the episode, also owns his master at only 28.
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