Gabrielle Union & Dwyane Wade’s Daughter Launches Kid’s Clothing Line

Gabrielle Union & Dwyane Wade’s Daughter Launches Kid’s Clothing Line

It’s never too soon to begin building an empire. Following the successful release of a New York Times Best Selling children’s book, Kaavia James Union-Wade is now partnering with Janie and Jack to launch her own kids’ fashion line with the help of her parents Gabrielle Union-Wade and Dwyane Wade, of course.

The little icon in the making is only three years old and already has a massive following of supporters admiring her adorable style via social media. Gabrielle Union-Wade says that Kaavia James has apparently had a passion for fashion “since she could walk.” It seems that the affectionately named “Shady Baby” was bitten by the bug on her own accord.

Gabrielle Union-Wade shared this about her mini me:

“She’s had an obsession with our closets … the shoes and purses. It’s all about accessories in my closet and in Dwyane’s closet. She literally likes to climb into his racks of clothes,” 

Elaborating on what may have sparked Kaavia’s interest, Gabrielle had this to say:

“I guess because of the pandemic, being a pandemic baby, the bulk of her life has been spent [with] us doing press and fittings and everything in our house, so she’s been around it all and has been super, super into it. She’ll be feeling the materials and she’ll want to understand how everything is working.”

The Kaavia James Union-Wade x Janie and Jack collection will reportedly launch on Wednesday, February 2nd. The pieces will feature bright, vivid colors and are said to be reflective of Kaavia’s own vibrance and fashion sense. The clothing line also aims to honor African culture with the use of beautiful graphics, crochet, and color blocking patterns. Kaavia James was reportedly very much involved in the process.

Mom, Gabrielle Union-Wade explains how Kaavia rendered her input, sharing this behind-the-scenes exclusive:

“When we were designing this line, people were like, ‘How does a child participate in the fashion process?’ But when we whittled down our ideas between the Janie and Jack design team and me and my husband, we showed [Kaavia] the French Terry [styles], we showed her the triple-tier ruffles and the prints. There were things that we loved that she was like, ‘No.’ And we didn’t force any of it on her. If she didn’t like it, that was it.”

Sharing more on the experience, Gabrielle Union-Wade says: 

“It was a slow, organic process. We didn’t want to be forced into anything. We wanted to make sure this was completely collaborative and truly represented Kaavia. And it does. And I’m thrilled how the clothes turned out. I’m thrilled how the campaign turned out and it’s her. It’s her.” 

Gabrielle Union-Wade speaks on the functionality of the clothing line, saying:

“We’d like to think we’re on the other side of mastering potty training [laughs]. You know, so making sure that we’re creating clothes that are fashion-forward and super cute, but also practical and functional. They need to be able to survive an accident or multiple washings. And we want people to be able to enjoy these outfits over and over and over again and not feel like, ‘Oh, they’re so special. I have to save them for a special occasion.’”

Gabrielle & Kaavia

The Kaavia James Union-Wade x Janie and Jack collection includes gender neutral sets modeled by Kaavia and her bestie, Crosby Sparrow in a recent campaign. The sets are part of an appropriately named “Best Friends Forever” collection. 

Gabrielle Union-Wade spoke on what inspired the sets, saying:

“Once Kaav and Crosby got to the age where they were able to identify colors and shapes, they like when they have something similar on. They like to be twinning.” 

The theme for the campaign featuring Kaavia James and Crosby Sparrow was titled “The World of Joy.” The team felt that it was important to showcase inclusivity and diversity through the visuals. 

Gabrielle Union-Wade shared this:

“Our world is very, very inclusive. And we just wanted to make sure that if we’re doing a campaign called ‘The World of Joy’—imagine that it really looks like the world.”

According to reports, the Kaavia Union-Wade x Janie and Jack collection will be available to shop in select Janie and Jack stores nationwide and online at a price point ranging from $10.50 to $74.00.

Will you be purchasing pieces for you little cutie?