Kim Kardashian Is Fighting Back Against Claims That Her Skincare Line ‘SKKN BY KIM’ Is A Trademark Infringement Of The Similarly Named Brand ‘SKKN+,’ Used By Small Business Owner In NYC
Kim Kardashian and her attorney are fighting back over claims that her skincare line ‘SKKN BY KIM’ is a trademark infringement of the similarly named brand SKKN+, used by small business owner Cydnie Lunsford.
Kim Kardashian, 41, was first served a cease-and-desist letter last July by Lunsford’s lawyers, claiming that her Brooklyn-based company Beauty Concepts LLC has provided salon and skin care services under the name SKKN+ since July 2017. In the letter, obtained by sources, Beauty Concepts says it also operates a website and social media handles using the same letters. They also say the company applied to the U.S. Patent and Trademark Office back in March to register the SKKN+ logo.
According to reports, Beauty Concepts states that it is a “Black and woman-owned business“ that survived the pandemic and opened a store,
“only to learn [Kim Kardashian] was launching her new brand with a strikingly similar name.”
In the legal docs, Beauty Concepts claim that after allegedly reaching out to Kardashian, they were ignored by the reality star’s legal team who pushed ahead with the SKKN BY KIM launch. The company stressed that it had put a lot of time and effort into building its brand over the past three years, and was now concerned that Kim Kardashian’s brand would cause confusion in the marketplace.
However, a statement from Kardashian’s lead attorney Michael Rhodes calls the suit a “shakedown effort” from Lunsford’s legal team to “damage [Kim’s] name and reputation” and leverage a large settlement.