Former Death Row Records Publicist George ‘Papa G’ Pryce Has Died [CONDOLENCES]

George “Papa G” Pryce

Former Death Row Records Publicist George ‘Papa G’ Pryce Has Died [CONDOLENCES]

George “Papa G” Pryce, a former Death Row Records publicist who managed the gangsta rap label’s popular brand, has died.

On Monday (November 28), George Pryce’s former colleague, Ronald “Riskie Forever” Brent, delivered the sad news. Reports state that fellow Death Row collaborator Ronald Brent worked on various projects alongside the late music industry publicist. Among their work was the cover art design for 2Pac’s 1996 album “The Don Killuminati: The 7 Day Theory.”

According to reports, George Pryce is considered as one of the most influential factors that propelled Death Row Records to massive success during its legendary run. He was also given the nickname “Papa G Hollywood” by the iconic Snoop Dogg due to his ability to turn artists into celebrities. Pryce’s expertise eventually allowed him to serve as the label’s Director of Communications and Media Relations in the 90s.

George “Papa G” Pryce

Reportedly, Pryce was tasked with expanding Death Row’s specific brand of gangsta rap, which was quite controversial at the time in the public eye. As a result, Pryce spent much of his time working closely with the label’s all-star roster of talent — which included 2Pac, Snoop Dogg, Dr. Dre, Nate Dogg, and Tha Dogg Pound — as well as its notorious CEO, Suge Knight.

George “Papa G” Pryce, 2Pac

Design artist Ronald Brent paid tribute to Pryce by sharing a famous video via Instagram of him sitting next to 2Pac in the Death Row offices. In the clip, Pryce seemingly shows a young 2Pac the cover art and CD booklet for “All Eyez On Me” while filling him in on the album’s promotional campaign for its release.

Brent wrote in the caption,

“All Eyes on Me was the first time I met Poppa G, when I painted the insert for the album. He was good at what he did When we hung we hung and took field trips everywhere but when he went to work he went to work….He kicked me out his office a lot.” 

A cause of death has not yet been revealed.

We send our love and prayers to George Pryce’s family and friends during this time!

[Sources: 1, 2]