Cardi B NOT Releasing ‘Kulture Wave’ Beauty Line, Despite Recent Reports


Cardi B NOT Releasing ‘Kulture Wave’ Beauty Line, Despite Recent Reports

Cardi B isn’t ready to enter the beauty field…just yet.

Rumors have been swirling that Cardi B, real name Belcalis Cephus, is gearing up to launch her very own line of beauty products. Allegedly, the speculated line would be named after her two children and called “Kulture Wave.” If the 30-year-old rapper did throw her hat into the world of beauty she wouldn’t be the first music artist to do so.

As you more than likely know, Rihanna, 35, has a hit makeup line under her belt called “Fenty Beauty,” which she launched in 2017. Selena Gomez. 30, also has her feet in both the music and beauty industries. In 2019, she launched her cosmetics company “Rare Beauty.”

Rihanna, Selena Gomez

Fans were excited to see Cardi B take over the beauty world next with her own products, however, it looks like that isn’t happening any time soon. According to new reports, stories claiming the “WAP” rapper is set to drop beauty products are not true.

Even though Cardi isn’t coming out with a cosmetics line of her own, she seemingly still has her eyes set on the lucrative industry. In 2021 she reportedly secured the rights to the phrase “Bardi Beauty.” The trademark allegedly covers items for cosmetics, fragrances, haircare, skincare, and nails.

??Cardi B may not be ready to launch “Bardi Beauty” yet but she is definitely keeping busy. The rapper recently joined SZA for her “SOS” tour at New York’s Madison Square Garden on Saturday (March 4).

What are your thoughts on this entire situation? Do you want to see Cardi B do more outside of rap? Tell us in the comments below! 

Authored by: Twila-Amoure McDaniel