Kanye West’s Yeezy Brand Allegedly Made $19 Million In Sales Following The Airing Of His Super Bowl Commercial
Kanye West spending millions for ad space during the Super Bowl has reportedly paid off.
According to reports, Kanye West — also known as Ye — spent $7 million of his own money on a commercial slot to promote the drop of his latest merchandise from his clothing brand Yeezy.
The Yeezy designer filmed the seemingly low-budget 25-second commercial on a cellphone in the backseat of a moving vehicle. While speaking to the camera, he briefly explained the idea of his commercial was to promote his clothes and shoes.
Kanye West says in the clip,
“Since we spent all the money on the commercial spot we actually didn’t spend any money on the actual commercial.”
Reportedly, 114 million people tuned in to watch the Kansas City Chiefs take on the San Francisco 49ers at the 2024 Super Bowl.
During West’s commercial — which only aired in certain markets during the Super Bowl broadcast — he encouraged viewers to check out his website for his fashion brand Yeezy. From there, fans will be able to purchase merchandise related to his new album “Vultures 1.”
Today (February 12), the 46-year-old musician announced via Instagram that his investment paid off. According to a screenshot shared to West’s profile page from his rep, his Yeezy line raked in $19 million following the premiere of his Super Bowl ad. The text lists what items were sold along with the dollar amount for each. The products apart of the merchandise campaign for Yeezy reportedly include a top, pants, a T-shirt, and YZY pods, which are available for $20 each.
Amid the exciting revelation, West shared another post to his page mentioning his Yeezy brand. He wrote,
“YEEZY.COM For the people”
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