Pastor Jamal Bryant Urges Rick Ross Not To Shop At Target Amid DEI Boycott: ‘Be The Boss, Not The Pawn’

Pastor Jamal Bryant Urges Rick Ross Not To Shop At Target Amid DEI Boycott: ‘Be The Boss, Not The Pawn’

Pastor Jamal Bryant is publicly reaching out to Rick Ross following the rapper’s recent viral shopping trip to Target.

Reposting a video of Ross and his girlfriend shopping at the retailer, Pastor Bryant used the moment to educate Ross on the current boycott and urged him to join the movement. He wrote: “You are an incredibly influential figure for the culture… Don’t let them divide us!”

 

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Pastor Bryant explained that the protest against Target began due to their “disregard for our value and a disrespect for the dollars we spend,” a reference to the company’s decision to terminate its Diversity, Equity, and Inclusion (DEI) initiatives

He closed his message by stressing the power of unity and collective action, writing: “Respectfully, BE the BOSS, not the pawn!”

Do you think Rick Ross and other major celebrities will, or should, join the Target boycott?