[WATCH] Jay-Z Continues Unorthodox Marketing, Perform 6 Hours Straight In Art Gallery, Snags Taraji P. Henson

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Jay-Z continues to show us what he means by #NewRules. One day after releasing his 12th solo studio album, ‘Magna Carta Holy Grail’, the Brooklyn native continues to promote his project using new marketing strategies.


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Wednesday afternoon, Jay took his talents to Pace Gallery, in NYC, doing a live performance. So what’s all the fuss about? Reportedly, he performed ‘Picasso Baby’ for a total of SIX hours, live, with a few lucky fans. He incorporated some ‘live artists’ like Marina Abramovic and actress Taraji P. Henson, all which will be featured in what we’re told is a video for the song. Anywho, check out the photos and footage of his performance.

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Check back later for more details!