10
Jul
2018

Beyonce & Balmain Team Up For Collection Inspired By Coachella Costumes, Proceeds Benefit United Negro College Fund

Written by TJB Writer in Blog

Beyonce

Beyonce & Balmain Team Up

Fashionable members of the Beyhive are thrilled with Beyonce’s latest news! The high end fashion brand has announced a Beyonce x Balmain collection. The designer made custom pieces for her Coachella performance in April and and the collection will be inspired by the attire worn during this performance.

The collection will be available July 14th and at the Paris flagship store a day earlier. The collection features monogrammed “BK” hoodies and shirts in black, yellow and pink to match Queen Bey’s costumes.

Proceeds will benefit the United Negro College Fund (UNCF) to help students of color attend college. Balmain creative director Olivier Rousteing said,

[It is a] need to repay an obvious debt for the inspiration we received from [HBCUs’] signature spirit and legacy.

See Rousteing’s full statement below.

In my eight years as Balmain’s Creative Director, I’ve had a lot of incredible experiences and I know that there are many, many more to come — but I can say today, with absolute confidence, that collaborating with Beyonce on her Coachella concerts is destined to be one of the most important and treasured memories of my career.

Why? Because Beyonce.

Everything you’ve already heard before is true. She’s a goddess, blessed with an incredibly beautiful voice and a moral vision to match. She’s a powerful, inspirational woman who isn’t about to accept any limitation. And, she’s a joy to work with. Her level of obsessive perfectionism matches mine, so we loved poring over everything — literally everything — together; making sure that we agreed on every tiny, teeny detail of the two enormous collections that we created together for her, her family and her 200-plus dancers and band members.

It’s not often I get to partner so closely on a true collaboration with someone that I so highly respect and from whom I can learn so much. Our three months of meetings, rehearsals, face- timing and endless phone calls definitely paid off. What we all saw on those successive Coachella weekends was nothing less than iconic. Her performance, message and music — along with the looks that we created together — made for one of those rare, indelible images that I believe will long remain in my generation’s collective memory.

After experiencing that beautiful partnership, we weren’t ready to just walk away without adding one final, perfecting touch. This collection of hoodies and tees, based on key designs from our Coachella efforts, responds to our need to repay an obvious debt for the inspiration we received from the signature spirit and legacy of America’s historically black colleges and universities (HBCUs). Which is why we are so very pleased to announce that proceeds from this collection will help fund the impressive work of the United Negro College Fund (UNCF) — helping to guarantee that tomorrow’s leaders will be able to attend college, thrive and graduate.

Follow us: @theJasmineBRAND on Twitter | theJasmineBRAND on Facebook| theJasmineBRAND_ on Instagram