BET Teams With Roc Nation Sports, Will Air Professional Boxing

Stephen G. Hill, BET’s President of Original Programming states:

It’s more than just boxing, it’s more than a sporting event, and that’s why we went into it,. One of our goals is to approach the personalities of the fighters and the in-between-rounds of entertainment differently than it’s been approached on television before. The action will be the same, but we plan to get into the background of the boxers as well. Boxing has been a sport that’s most attractive to males, and if we can attract more males to the channel, that’s fantastic. But we can keep the women engaged with the human interest stories we put around the boxers.

#BET enters the boxing arena with @RocNation Sports alliance #ExperienceBETN2015, #WardVsSmith at @OracleArena 6/20 will be live on #BET!!!

A photo posted by BET Networks (@betnetworks) on Apr 23, 2015 at 4:38pm PDT

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