Kanye West’s YEEZY Sneaker Sales Grew 600% Between October and December
Apparently stripes won over checks last year. According to reports, the sneaker market took an interesting turn of events in last year’s fourth quarter. Reports showed that casual lifestyle shoes outsold classic model sneakers, such as Jordan re-releases, while the sneaker industry in general saw a 10% increase in shoe sales. But one piece of data was clear: Kanye West‘s YEEZY brand proved itself supreme between October and December.
His Adidas sneakers grew 600% in sales in the last quarter of the year. Reportedly, this spike may be attributed to increased availability and amount of releases. But, the YEEZY sneaker wasn’t included in the most valuable resold sneakers of 2018 list at all, according to Stock X. Interesting.
Check out Kanye rocking his own YEEZY dad-style sneakers while in the studio with former Roc-A-Fella Records collaborator Damon “Dame” Dash.
Kanye West is in the right industry. Business Insider’s research shows that the sneaker resale market is valued at nearly $1 billion, and that the athletic footwear industry could grow to over $95 billion by 2025. No one sneaker should have all that power.
Written by Miata Shanay