LeBron James Wins Sports Emmy For Muhammad Ali Documentary

LeBron James Wins Sports Emmy For Muhammad Ali Documentary

Congratulations are in order for LeBron James who just won a Sports Emmy! On August 12th, The 35-year-old Lakers player, along with his Spring Hill Entertainment production company, won Outstanding Long Sports Documentary for HBO’s What’s My Name | Muhammad Ali Part I. Following the big win, LeBron James took to Twitter to share his excitement. He tweeted a thank you to his business partner Maverick Carter and their production company team:

“Yessir!!!!!!! [Maverick Carter] The Spring Hill Co. Congrats to the whole team! Love this project from the time we received it. WOW!!”

What’s My Name | Muhammad Ali is a documentary that details the career and life of the legendary boxer Muhammad Ali.

It was announced this past June that LeBron James and Maverick Carter raised more than $100 million to help launch their production company. They shared the purpose of the company is to serve as:

“a maker and distributor of all kinds of content that will give a voice to creators and consumers who’ve been pandered to, ignored, or underserved.”

LeBron also voiced that he wants the production company to create stories everyone can relate to.

“When we talk about storytelling, we want to be able to hit home, to hit a lot of homes where they feel like they can be a part of that story. And they feel like, ‘Oh, you know what? I can relate to that.’ It’s very organic to our upbringing.”

Maverick Carter added,

“When you grow up in a place like where we were, no matter how talented you are, if you don’t even know that other things exist, there’s no way for you to ever feel empowered because you’re like, I’m confined to this small world. That’s our duty. A lot of exposure.”

Congrats, LeBron, Maverick & Spring Hill Entertainment!

Authored by: Twila-Amoure McDaniel