Lil Nas X Enters New Partnership With Taco Bell
Lil Nas X has officially teamed up with Taco Bell ahead of his new album Montero.
Revealed on Aug. 23, Lil Nas X, who’s real name is Montero Lamar Hill, joins the company as Chief Impact Officer. His role will include activities, collaborations, and strong push from the company in support of his upcoming album.
Combining food, philanthropy, and music, Lil Nas X’s position as Chief Impact Officer is new and an a honorary one for the rapper.
But this isn’t the company’s first time working with the 22-year-old superstar. Back in 2017, he collaborated with an Atlanta based location, and now he is back serving as CIO.
In their press release Mark King, the CEO of Taco Bell, said,
“Lil Nas X knows the job, the experience and the culture Taco Bell creates for its fans, including its people,”
“This unique partnership will deliver on more than just marketing, allowing us to tap into the genius of Lil Nas X to inspire our team members and align with our commitment to unlocking opportunities for young people.”
In his first two months, the Old Time Road rapper will work with the company to provide “an exclusive experience” for his upcoming studio album, lead in “menu innovations,” and partner with the Taco Bell Foundation to honor young creatives through the Live Más Scholarship.
In 2019, Lil Nas X topped the Billboard Charts with his hit Old Town Road featuring Billy Ray Cyrus for a record of 19 weeks. He then hit number one in April with his song Montero (Call Me by Your Name).
About Lil Nas X’s new partnership, Jennifer Frommer, Senior VP of Brand Partnerships & Commercial Sync at Columbia Records said,
“[His] expertise in understanding social media and youth culture alongside his skills in creating great music makes this partnership with Taco Bell exciting, brave and one of the most innovative campaigns I’ve had the pleasure of creating.”
Are you looking forward to Lil Nas X’s collaboration with Taco Bell? Let us know in the comments.