Beyoncé & Jay-Z Star In New Promotional Video For Tiffany & Co. “ABOUT LOVE” Campaign [WATCH]

Beyoncé & Jay-Z Star In New Promotional Video For Tiffany & Co. “ABOUT LOVE” Campaign [WATCH]

Tiffany & Co. has recently released a promotional video starring Beyoncé and Jay-Z, who are the new faces of the luxury jewelry brand’s “ABOUT LOVE” campaign. During the one-minute and 30-second video, Beyoncé, 40, is playing the piano while she sings the song ‘Moon River,’ which was featured in the 1961 movie Breakfast at Tiffany’s.


She’s wearing a stunning black gown paired with the controversial Tiffany yellow 128.54-carat diamond, that was reportedly unearthed in South Africa in 1877.

The promotional video also displays a montage of scenes showcasing Beyoncé and Jay-Z, 51, spending personal time together.

In one segment of the video Jay-Z circles the piano as he records video footage of his wife.

As previously reported, Beyoncé and Jay-Z received criticism for their latest business venture because reports claim the rare diamond featured in the ad was stolen from Africa. In addition to that, the couple was called out for posing with a never-before-seen Jean-Michel Basquiat painting for the campaign. Beyoncé’s mother, Tina Lawson, recently defended her daughter and son-in-law for their alleged controversial Tiffany campaign.

Under theGrio’s Instagram post sharing criticism against the campaign she wrote,

“How many of you socially conscious activist own diamonds ? I thought so ! Well guess what did you go to try to check to see where the diamond came from? Probably not ! So when you guys get engaged you won’t have a diamond you gonna put on a sterling silver band And you better check out where it came from and the origin of where came from and why you add it check out the calls for the Leather that you weird because they made it came from another country to ban and not buy diamonds right because your righteous !!”

What do you think about the new Tiffany & Co. “ABOUT LOVE” campaign video that stars Beyoncé and Jay-Z? Tell us in the comments below. 

Authored by: Twila-Amoure McDaniel