Beyoncé Opens Up About Her Battle With Skin Condition Psoriasis While Promoting Her New Haircare Line, Cécred

Beyoncé Opens Up About Her Battle With Skin Condition Psoriasis While Promoting Her New Haircare Line, Cécred

Beyoncé has revealed that she suffers from the skin condition known as psoriasis.

The global superstar’s revelation comes as she opened up about her recent endeavor: haircare line Cécred. She shared in an interview with Essence that it has been in the works since her childhood, but has taken more concrete form since 2018. It stems from her family’s longstanding focus on hair, rooted in the concept of self-care as a ritual.

Beyoncé initially hinted at the project in May 2023, with an Instagram post that showed photos of her sitting in a hair salon, getting her hair done as a child, and a note reflecting on her history with hair care.

 

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During Beyoncé’s early years, her mom, Tina Knowles worked as a hairdresser, owning and running a salon. She views her career in cosmetology as an extension of the longstanding contributions that Black people have made throughout history.

Tina Knowles told the outlet,

“Hair has always been a very big part of our lives. Just as fashion saved our family, hair is how we made a living.”

Beyoncé also shared what this latest business venture means to her, revealing that she lives with psoriasis.

“I have many beautiful memories attached to my hair. The relationship we have with our hair is such a deeply personal journey. From spending my childhood in my mother’s salon to my father applying oil on my scalp to treat my psoriasis— these moments have been sacred to me.”

According to the Mayo Clinic, psoriasis is,

“a skin disease that causes a rash with itchy, scaly patches, most commonly on the knees, elbows, trunk and scalp.”

Detailing the inspiration behind her brand, Beyoncé continued,

“The conversations and debates in the salons and barbershops create a sense of community for the people who look to it as a retreat from their everyday lives. For them, it’s a place to feel beautiful and vent, laugh, share secrets and pass down wisdom. It’s the most consistent community gathering we have. It’s so important that it’s a sanctuary.”

Beyoncé

Beyoncé — who shares daughters Blue Ivy and Rumi, along with son Sir, with husband Jay-Z — also indicated that this hairline is about more than business to her. She stated,

“Cécred is a legacy project for me, one that’s probably the most rooted in my ancestry. It’s so far beyond business. Hair is our lineage; it’s our family story. Having access to proven ingredients, and creating our own technology that is patent-pending—we now have a line that works universally.”

Beyoncé

Beyoncé’s new haircare brand, Cécred, is a blend of the singer’s name and her deep respect for her hair as well as that of others.

Cécred is set to launch on February 20 on Cécred.com.

What are your thoughts on Beyoncé’s latest business venture? Tell us in the comments below!

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Authored by: Candice O