Nike, Adidas & 74 Other Footwear Giants Urge Trump To Reverse ‘Existential’ Tariffs Threatening To Shutter U.S. Shoe Industry

Nike, Adidas & 74 Other Footwear Giants Urge Trump To Reverse ‘Existential’ Tariffs Threatening To Shutter U.S. Shoe Industry

In a powerful plea to Donald Trump, 76 major footwear companies — including Nike, Adidas, Skechers, and Under Armour — urged an end to tariffs they call an “existential threat.”

The Footwear Distributors and Retailers of America warned that “many companies making affordable footwear for hardworking lower and middle-income families cannot absorb tariff rates this high, nor can they pass along these costs.”

Donald Trump’s policy, with rates up to 145% on Chinese imports and 10% on Vietnam and Cambodia for 90 days, could spike prices and empty shelves.

“This is an emergency that requires immediate action,” the FDRA stressed. Brands are already delaying orders, risking summer shortages.

Despite claims tariffs will boost U.S. manufacturing, the industry insists they’re crippling investment. “Without immediate relief… they will simply shutter,” the letter warned, urging Donald Trump to reconsider a policy they say threatens to devastate American footwear.

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