Watch-Them-Work :: Jay-Z & Kanye Create A Pop Up Store + Jay-Z Tweets Address

This has got to be one of the first of its kind. Friday afternoon, in Manhattan’s SoHo, a pop-up retail store was unveiled, promoting Jay-Z and Kanye’s “Watch the Throne” album. Branded exactly as their album, Jay-Z tweeted the store’s address…

Photo: Saeed Barhoush

According to MTV News, an expensive ass Maybach (remember the one in the Otis video?), is on display INSIDE the store. Rumor has it, Jay and Ye will appear Friday night. Folk have until Sunday to visit, as we hear that is when the store closes. Peep the full story here.

Updated…thanks to some blackberry hustlin…here are a few candid shots of the INSIDE of the pop-up store.

Photos via Karl