Oprah Launching Comfort Food Line ‘O, That’s Good!’
Oprah Winfrey’s reign in business continues! Earlier this week, the media mogul announced that she’s hopping into the podcasting game and now she is officially in the food business. Reportedly, she’s launching O, That’s Good!, a line of health-conscious, heat-and-eat foods. The line is a collaboration with Kraft Heinz and the collection includes four refrigerated side dishes and four refrigerated soups—all with a nutritious “twist.” The initial offering is Original Mashed Potatoes and Garlic Mashed Potatoes (both with added mashed cauliflower), Three Cheese Pasta (with added butternut squash), Creamy Parmesan Pasta (with added white beans), Broccoli Cheddar Soup (with added butternut squash), Creamy Tomato Basil Soup (with added celery and carrots), Baked Potato Soup (with added cauliflower) and Creamy Butternut Squash Soup (with added pureed sweet potatoes and carrots). Oprah says of her latest venture,
I’ve been asked over the years to do anything you can imagine to attach my name to it to. I have always just wanted to stay in my lane and to do what was organic for me, authentic and natural. Food would be it.
They [Kraft Heinz] mentioned the idea of making nutritious food accessible to a lot of communities that do not have that option,” she says. “And that is what intrigued me.
The soups will retail at supermarkets for $4.99 each, while sides will be $4.49 each.
Will you try Oprah’s new food line?