After months of negotiations, Sean “Diddy” Combs’ cable revolution is being televised. His yet-to-launch channel, Revolt TV, has reached an agreement with Time Warner Cable to offer the channel to some of its roughly 12 million subscribers. According to the New York Post, the channel will get fees from Time Warner to carry the channel but no word on how much it will be paid.
It is rare in this time to be able to get carriage and to get a company as prestigious as Time Warner to believe in you and to commit to you. It would be almost not right to get in a partnership with somebody when we know we can’t deliver the audience; the message isn’t going to resonate with our audience [of millennials].
He hyped Revolt yesterday at the Cannes Lions advertising festival, saying he wants to challenge MTV with a pop-culture channel that covers music like ESPN covers sports. While in Cannes, Diddy called into popular NY radio station, Hot 97, confirming the direction of the network.
When MTV stopped playing video, they used a gaping hole and an opportunity…Videos that seven minutes, ten minutes, covering Summer Jam.
We’re taking the model of being the ESPN of music. We wanna talk about people that love and know music. If you ain’t saying nothing…your days are numbered. We looking for interns, creative directors, we open for hire and we writing checks. So we providing jobs for our hip-hop community.
He also further explained that REVOLT will be nothing like media mogul Oprah Winfrey’s OWN network:
This is not my channel, so this is not like the Oprah Network. THis is not my channel, this is our channel. This is a channel for the arts.
Listen to the full interview below:
Interested in getting a REVOLT gig? Visit In two weeks, they’re having a ‘Help Wanted’ campaign, for hiring opportunities.