Kardashian ‘DASH’ Boutique Accused of Discrimination
It’s time for the Jenner and Kardashian families to lawyer up. The Kardashian’s Dash store is reportedly being sued for discriminating against the blind. The lawsuit was filed last week in the Southern District of Florida Court in Miami.
Andres Gomez is legally blind and is suing the company for being inaccessible to the visually impaired after he learned about the Dash boutique on Collins Avenue in Miami and wanted to shop the store online.
Gomez uses JAWS Screen Reader software to access the Internet, but the Dash site wasn’t compatible with the software he was using nor was there any other options available on the site.
The suit argues that the site’s lack of access violates the Americans with Disabilities Act (ADA) and the Electronic Communications Privacy Act. He states in the court doc,
The vision and blind population is expected to double by 2050. It is essential that low vision and blind individuals are not excluded from society and segregated in area of web commerce.
Gomez is asking the court to require the defendant to update the site to display the universal disable logo. He is also asking for the company to pay for damages, attorney’s fees and any additional payments deemed necessary.
FYI: This isn’t the first time that Gomez has filed this type of lawsuit. In the past, he’s made similar claims against retailers Coach, Ralph Lauren and Payless.
Dash is a boutique clothing and accessory chain founded in 2006 by the Kardashian sisters (Kourtney, Kim, and Khloé). As of 2015, the chain has three locations in the United States. The first Dash boutique was opened in Calabasas, California in 2006. The retail stores have appeared on reality television series about the Kardashian family, Keeping Up with the Kardashians, which premiered in 2007 on the E! cable network. Kim disclosed that she initially wanted Keeping Up with the Kardashians to focus more on their stores in order to bring people’s attention and later said that she “didn’t think it would turn into what it turned into.” The second store was opened in Miami Beach, Florida on May 20, 2009. The third store was opened on November 3, 2010, in the SoHo district of Manhattan, New York City. In the summer of 2014, the sisters opened a pop-up retail store in Southampton, New York, which was featured on Kourtney and Khloé Take The Hamptons, another spin-off series.