“Atlanta” Premiere Most-Watched Scripted Primetime Comedy Telecast in Over a Year
The premiere of Atlanta Robbin’ Season, the latest chapter in the Emmy Award-winning comedy series from Donald Glover, nabbed the best ratings of any recent basic cable comedy. On a Live+3 basis, the premiere telecast of Atlanta Robbin’ Season (March 1, 10:00pm-10:40pm) received 1.3 million Adults 18-49, the most of any basic cable primetime scripted comedy telecast since Week 3 of FXX’s It’s Always Sunny In Philadelphia’s 12th season on January 18, 2017.
In Adults 18-49 Live+3, the Atlanta Robbin’ Season premiere telecast was up +7% over the Season 1 premiere of Atlanta and +9% over the Season 1 average. In Total Viewers, the premiere was on par (1.8 million) with the Season 1 premiere and up +5% compared to the Season 1 average.
Time-shifted viewing was robust, posting lifts of +123% and +109% in Adults 18-49 and Total Viewers respectively from Live+Same Day to Live+3 ratings.
In all, the premiere debuted to 2.7 million Total Viewers Live+3, including the premiere telecast, two encore airings, and digital streaming. This is expected to increase significantly over time as the first season of Atlanta has, to date, averaged 5.2 million Total Viewers across all linear and non-linear platforms since the season premiered on September 6, 2016.
For the night, the premiere ranked as a Top 3 program in all key demos, including #1 in Adults 18-49 (1.3 million), Adults 18-34 (671,000) and Adults 25-54 (1.2 million).
Atlanta Robbin’ Season returns this week with Episode 2: Sportin’ Waves (Thursday, March 8, 10 PM et/pt on FX) – Trappin ain’t easy, ya dig? Shout out to all my credit card scammers in the club tonight. Written by Stephen Glover; Directed by Hiro Murai.
In Atlanta Robbin’ Season, two cousins work through the Atlanta music scene in order to better their lives and the lives of their families. “Earn Marks” (Donald Glover) is a young manager trying to get his cousin’s career off the ground. “Alfred Miles” (Brian Tyree Henry) is a new hot rapper trying to understand the line between real life and street life. “Darius” (Lakeith Lee Stanfield) is Alfred’s right-hand man and visionary. “Van” (Zazie Beetz) is Earn’s best friend and the mother of Earn’s daughter. Donald Glover serves as Executive Producer, along with Paul Simms, Dianne McGunigle and Stephen Glover. Atlanta is produced by FX Productions.