Steph Curry Inks Deal w/ Sony To Produce
Films & TV For New Production Company
While his NBA counterparts are steadily practicing to be the next championship title, the three-time NBA champion known as Stephen Curry has decided to take a three week break during his off-season to focus on his next venture.
LeBron James and Kevin Durant have delved into the entertainment business by launching their own entertainment production companies, and Curry looks like he’s following in their footsteps.
Curry has just joined forces with Jeron Smith and Erick Peyton to launch his production company in conjunction with Sony Pictures Entertainment called Unanimous Media, which plans to produce films and television shows with specific concentrations on Curry’s three core values: faith, family, and sports.
Smith will be the CEO (chief executive officer) of the organization and Peyton will be CCO (chief
creative officer). The name for the organization was created after Curry earned NBA’s MVP in 2016 based off of a unanimous decision, a first in NBA history, and that nothing is authorized without all three
execs agreeing on one decision.
Jeffrey Godsick, the executive VP of brand partnerships and global strategy at Sony, released a statement about the new deal. Noting,
He chose us over many other opportunities he had because of the diversity for the company in so many different areas of entertainment, gaming, music and TV. We cover every area of pop culture and entertainment. That was important to him.
Curry makes it clear he has a very strong Christian foundation, and with his new media company, he plans to produce content with similar values, but he also says,
It’s not about me hitting people over the head with a Bible and telling them they have to believe a certain thing, or think a certain way, I don’t mind being called corny. I’m comfortable with who I am.
Although Curry would love to be on camera with his new production company, he is aware that this new venture is merely a secondary income, at this point. He says,
Obviously I have a day job. I have to make sure I’m the best basketball player I can be for the next however long I’m playing.