Colin Kaepernick Sends Powerful Message As Face Of Nike’s “Just Do It” 30th Anniversary Campaign
Colin Kaepernick is making new strides in his fight against social injustice in America. Colin Kaepernick began taking a knee in August 2016 as a means of protest against police brutality and the unjust killings of African Americans at the hands of law enforcement. After much backlash in and out of the league, Kaepernick opted out of his contract with the San Francisco 49ers in 2017, upon rumors that the team was going to cut him. He currently remains a free agent.
While there are new developments in his collusion case against the NFL, the quarterback has recently made a powerful message outside of kneeling during the anthem.
Kaepernick has been chosen as one of the faces of Nike’s “Just Do It”30th anniversary campaign. The sneaker giant selected the former quarterback in hopes to send a direct message. Serena Williams and Odell Beckham Jr. were also chosen as part of the anniversary campaign.
The 30-year-old shared his ad with the gripping quote on Instagram Monday. A close-up of Kaepernick’s face is captured in black and white effect, accompanied by a quote which read,
“Believe in something. Even if it means sacrificing everything. #JustDoIt”
Kaepernick officially opted out of his contract with the San Francisco 49ers in March 2017, but with talks of renegotiation to allow Kap to play again, the social activist was set to meet with the franchise in April. The meeting was postponed after he didn’t assure the franchise he would stand during the anthem. NFL experts believe Nike’s new ad is a brave move, considering the company holds an official apparel contract with NFL that runs through 2028.
Kaep filed a collusion grievance against the NFL league after allegedly being blackballed. His case has recently been granted permission to move forward with a trial due to there being a substantial amount of evidence.