Jay-Z & Roc Nation Team Up With NFL To Form Entertainment, Social Justice Partnership

Jay-Z & Roc Nation Team Up With NFL To Form Entertainment, Social Justice Partnership

Roc Nation, the entertainment company founded by Shawn “Jay-Z” Carter, is entering into a multiyear partnership with the NFL to enhance the NFL’s live game experiences and to amplify the league’s social justice efforts. League commissioner, Roger Goodell told the New York Times earlier this week that the NFL is looking to put itself in the best position moving forward. He says,

“We don’t want people to come in and necessarily agree with us; we want people to come in and tell us what we can do better. I think that’s a core element of our relationship between the two organizations, and with Jay and I personally.”

Jay-Z and Nas

With the likeness of Jay-z and his Roc Nation, which represents the likes of Los Angeles Rams running back Todd Gurley, the rap and music mogul looks forward to potentially making a difference in the league. He said in a press release,

“The NFL has a great big platform, and it has to be all-inclusive. They were willing to do some things, to make some changes, that we can do some good.”

As the NFL makes small progress with more social justice issues, sports journalist Jemele Hill says she is very interested in knowing if former NFL quarterback, Colin Kaepernick will have any involvement with the new partnership.

“If Colin Kaepernick isn’t part of this, I’m not sure how to feel about this. Very curious about these details.”

Back in 2017, Jay-z reportedly turned down an offer to performer in the Super Bowl halftime show in honor of former NFL quarterback Colin Kaepernick. Soon after, Jay-z spoke with CNN’s Van Jones touching on Kaepernick decision to stand up for social Justice. He tells Jones in 20818,

“Would you rather be playing football, getting your head dinged in, or would you rather be an iconic figure for the rest of your life?” 

He adds,

“We confuse the idea of having a job with fulfilling your purpose.”

“I said no to the Super Bowl: You need me, I don’t need you. Every night we in the end zone, tell the NFL we in stadiums too.”