Issa Rae Invests In Minority Content Data Company, Streamlytics
One place Issa Rae isn’t awkward in is the boardroom. The “Insecure” star just inked another major deal! According to reports, she’s invested in stakes of minority data company, Streamlytics, based in her native Los Angeles.
The company, founded by tech entrepreneur Angela Benton, states that it’s focus is to better compile the data of the streaming habits of minority consumers. After the data is cleaned and enhanced, Streamlytics sees to it that the consumer owns their new set of data. Netflix has already gotten on board with the company, and Angela has her sights set on Hulu, Amazon Prime Video, Facebook Watch, and IGTV. Issa said this about her new partnership:
“As streaming services become the standard for how people consume content and information, tools and companies like Streamlytics are necessary for transparency and consumer ownership. Angela’s drive and innovative spirit is the reason why she is a pioneer in the tech space and why I’m excited to partner with her in this endeavor.”
Founder Angela Benton issued this statement:
“Essentially, our focus is on providing transparency on what people are streaming, and taking consumers through the process of helping them own their data.”
“Having Issa involved as an owner is beyond exciting. Her pioneering work as both a creator and as a businesswoman creating digital-first content that has transcended the internet-only medium aligns seamlessly with our company’s core values on ownership.”
Congratulations to girl bosses Issa Rae and Angela Benton!
Written by Miata Shanay