Drake Partners With Nike To Launch “NOCTA” Apparel Line: This Is A Full Circle Moment For Me
Drake doesn’t look to be slowing down any time soon. The Canadian-born rapper has partnered with mega athletic brand Nike to launch an apparel line called NOCTA. The new brand that launches December 18, is a nod to the artist’s nocturnal creative process.
According to the Nike news blog, Drake shared his thoughts on the spirit of the project. Drake expressed his love for Nike ever since he was a young child. He shared,
NOCTA is about creating something for people on the move. People who want functional, comfortable fits that are adaptable from one environment to the next.
But as much as it’s about what we make, it’s also about a mindset: an unforgiving drive, a relentlessness. Characterized by the type who are on the road all day, all night — the grinders, the hard workers — trying to accomplish their goals and taking no short cuts.
This partnership comes on the heels of Drake announcing his newest venture; a line of candles that smells like his signature scent.
Drake is reportedly making five candles with scents of his signature smells. One of the scents is called Carby Musk, and the other four candles are called Sweeter Tings, Williamsburg Sleepover, Good Thoughts and Muskoka. He is reportedly selling the latter four candles at $48 per candle, while his Carby Musk line is priced at $80.
Are you interested in seeing what his new line of apparel will look like? Let us know in the comments.