Jay-Z Declares He’s A ‘Top-Tier Playlist Creator’: I Challenge Anyone Out There
Jay-Z isn’t just a GOAT-status rapper. He also proclaimed he’s the best to do it when it comes to making playlists.
During a sit-down for Twitter Spaces, he and Twitter CEO Jack Dorsey discussed how Tidal has grown since its inception in 2014. As previously reported, Jack Dorsey’s Square company bought a majority stake in the music streaming platform for $350 million in April.
Jay-Z reflected on the earlier days of Tidal and said,
“I think in the beginning, everything was like super manual. I was making playlists, people were making playlists. We were creating content in-house as we worked on the algorithm. We built and built, and it got really good. And if you play a song now, you can pretty much just let TIDAL fly and I promise you you’re gonna find new music, new amazing music that you’ve never heard before.”
It looks like this helped him develop serious playlist-making skills as he added,
“I’ve found so many songs, my playlist game is A++. I challenge anyone out there. I see a lot of people on this call, I’m not gonna call out individual names. I’m definitely, you know, in the top-tier of playlist creators.”
He continued and said,
“Again, in the beginning, it was a lot of content we were pushing and we did a lot of work with the engineers and now the algorithm has caught up to what we were doing. But we’ll always maintain a human element because that’s where it comes from.”
“You can’t duplicate the heart and spirit and people that’s in the office working really hard and care what’s going on and know what’s going on in the culture minute by minute. It’s super important to us to interact and have that relationship back and forth.”
— TIDAL (@TIDAL) June 28, 2021