Kanye West Made $7 Million From ‘Donda’ Merch Sales + Broke His Own Livestreaming Record W/ 5.4 Million Viewers
While fans grow anxious for the release of Kanye West’s forthcoming album Donda, he made millions from the in-person merchandise sold at his second listening event and broke his own record with live stream viewers.
Kanye West built anticipation for Donda with a second listening event at Atlanta’s Mercedes-Benz Stadium on Aug. 5. The in-person purchases for merchandise brought in $7 million in revenue. For comparison, Taylor Swift’s Reputation Stadium Tour is the highest-grossing U.S. tour since 1990 and grossed a little less than $7 million per show.
Kanye Weest’s $200 blue puffer coat, his first item from his collaboration with Gap, also made $7 million alone after its June release, former Gap CEO Mickey Drexler previously told Yahoo! Finance.
As fans were purchasing $7 million worth of merch in person, 5.4 million tuned in via Apple Music, making it the most-watched live stream in the platform’s history. It’s more than double the present live stream record for Twitch and is just behind the Primetime Emmys, which had 6.1 million viewers in the U.S. in September 2020, marking one of the largest live stream programs within the last year.
Fans were also live-tweeting about the event with over 1.1 million tweets at the most, more than the tweets garnered for last year’s MTV Video Music Awards.
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