Cardi B Invests in Zero-Sugar Soda Company Zevia – Secures Equity Deal + Ambassador Role

Cardi B Invests in Zero-Sugar Soda Company Zevia – Secures Equity Deal + Ambassador Role

Cardi B is leveling up her business portfolio — and this time, she’s not just the face of a brand, she owns a piece of it.

The Grammy-winning rapper has officially partnered with Zevia as both a shareholder and ambassador in a new multi-year deal, marking a major shift from endorsement to ownership.

The zero-sugar soda company is also serving as the official sponsor of Cardi’s “Little Miss Drama” tour, tying the partnership directly to her current run of performances across the country.

Cardi made it clear this move is intentional, revealing she’s been focused on her mental and physical health, even swapping out sugary drinks for healthier options backstage.

And for Cardi, ownership hits different. She emphasized there’s a “real difference” between being paid to promote something and actually having equity — calling it empowering and something that makes her work even harder.

The partnership is set to roll out in a big way, with a summer 2026 campaign, in-store activations, social content, and fan giveaways tied to her tour already in the works.

Bottom line: Cardi B isn’t just endorsing brands anymore — she’s building ownership, one deal at a time.