Hallmark, Honda, Crayola & More Pull Advertising Dollars From VH1, Over Controversial Show ‘Sorority Sisters’ (UPDATE)

As previously reported, a petition has begun to circulate, asking the public stop watching the show:

Do not allow VH1 to use our beloved sororities as a mean to continue to fuel negative stereotypes of black women. By supporting and watching their new show “Sorority Sisters,” you are helping aid the destruction of our core values and allowing a network to cheapen our legacy by making a mockery of it on national television. Over 100 years of positive guidance has been pumped into our communities through each of our organization’s initiatives. By supporting this show, it undermines our founders, our chapters, our leadership, and most importantly ourselves. It’s time to take a stance and refuse to let VH1 to continue to promote these negative images of our women. There is a reason they did not promote this show until 4 days prior to its release. They know the backlash they are about to face. Shows only do well by ratings, so if we do not watch it, it will fail. Take a stance and do not watch “Sorority Sisters” as it premiers this Monday.

Click here to see the first full episode. P.S. Are you surprised that a brand has pulled advertising from the network? And do you agree with their decision? 

Update #2. Reportedly, more advertisers have decided not to run their ads during ‘Sorority Sisters’. Check out the tweets below.

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